Although many machine learning algorithms have been around for a relatively long time, it continues to be an emerging technology with very far- reaching implications for the future. Imagine the results of automatically applying complex mathematical rules to big data – then using those findings to discover hidden relationships and patterns. The discovery process is then refined and repeated in a larger and more accelerated way.....We see this evolving technology touching our everyday lives more and more through targeted sales, marketing campaigns, and social media venues. Consider, for example:
The self-driving car
Personalized sales offers from Amazon and Netflix
Facebook news feed
Automated fraud detection
...and more!! Machine learning is a method of data analysis that automates analytical model building. Iterative algorithms "learn" from a variety of data sources, allowing computers to find hidden insights without being explicitly programmed.
What is most fascinating about machine learning is the theory that computers can learn without being programmed to perform specific tasks. As computer-based models are exposed to new data, they are able to independently adapt., learning from previous computations to produce reliable, repeatable decisions and results.
Typical machine learning tasks are concept learning, function learning or “predictive modeling," clustering and finding predictive patterns. The ultimate goal is to improve the learning so that it becomes automatic, eliminating the need for human intervention.
Machine learning has close ties with Knowledge Discovery, Data Mining, Artificial Intelligence and Statistics. Typical applications of machine learning can be classified into scientific knowledge discovery and more commercial applications, such as the “Robot Scientist” to anti-spam filtering and "recommender systems."
Let us help your business break through an outdated, reactive approach to sales, marketing and risk mitigation. We will work with you to employ smart, predictive analytics to employ proactive machine learning technology to boost business intelligence in ways that positively impact your bottom line and overall profitability.
Contact Us today to learn how we can work together tomorrow to bring your business to the next level.